Traffic Analytics

Traffic Analytics gives you real-time visibility into the quality of traffic hitting your website. See how much is human, how much is bot, where it's coming from, and what percentage is outside your target market.

Plan Availability

Accessing Traffic Analytics

Go to Traffic in the sidebar. Select a domain from the domain picker if you have multiple.

Time Periods

Choose the reporting window:

• 7 Days — Signal+
• 30 Days — Signal+
• 90 Days — Signal+

KPI Cards

Five headline metrics at the top of the page:

Total Requests

The total number of tracked requests in the selected period. This is your raw traffic volume.

Human %

The percentage of traffic classified as legitimate human visitors. Higher is better. What counts as "normal" varies a lot by traffic source and industry, so watch your own baseline and investigate sudden drops rather than chasing a fixed number.

Non-Human %

The percentage of traffic identified as bots, crawlers, or automated traffic. This is the traffic CleanClicks filters before it reaches your ad platforms.

Out-of-Market %

The percentage of human traffic coming from outside your target market. If you've set up geographic filtering (Configuration > Traffic Filters), this shows traffic from countries not in your allowlist.

The target market defaults to the United States. You can change this by configuring geo filters.

Ad-blocker bypass %

This metric compares observed browser and first-party collection paths. Treat a difference as a diagnostic signal. It does not prove blocker use, recovered revenue, or return on investment by itself.

Daily Trend Chart

A line chart showing daily traffic volume over the selected period. Hover over any day to see the exact numbers.

Bot Breakdown Table (Full Access Only)

A breakdown of non-human traffic by category. See what types of bots are hitting your site:

• Search engine crawlers (Googlebot, Bingbot, etc.)
• SEO tools (Ahrefs, Semrush, etc.)
• Monitoring and uptime checkers
• Scrapers and unknown bots

This helps you understand whether your bot traffic is benign (search crawlers) or problematic (scrapers, fraud bots).

Country Table (Full Access Only)

Traffic broken down by country. Shows:

• Country name
• Request count
• Bot percentage per country
• In-market highlighting — countries in your target market are highlighted so you can quickly spot out-of-market traffic

Useful for identifying unexpected traffic sources. If you're seeing a surge from a country you don't serve, it might be bot traffic or click fraud worth investigating.

Device Breakdown (Full Access Only)

Traffic categorized by device type:

• Desktop
• Mobile
• Tablet
• Other/Unknown

Each category shows total requests and bot percentage. High bot rates on a specific device type can indicate automated traffic masquerading as real users.

Using Traffic Analytics Effectively

Monitoring Data Quality

Check Traffic Analytics weekly. A sudden spike in non-human traffic could indicate:

• A new bot campaign targeting your site
• An SEO tool you recently authorized
• Click fraud on your ad campaigns

Validating Ad Spend

Compare ad-platform clicks with observed CleanClicks traffic as a diagnostic. A gap can have several causes, including filtering, consent, browser behavior, duplicate setup, or mismatched reporting windows. Investigate before labeling the difference invalid spend.

Optimizing Filters

Use the country table and bot breakdown to refine your traffic filters. If a specific country or bot type keeps showing up, add it to your filters.

Before/After Comparison

Use the same reporting window, traffic mix, configuration, and accepted event definitions for a before-and-after comparison. Treat the result as measured evidence for that period. Do not call the count difference recovered revenue or ROI without accepted revenue evidence.

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Next: Domain Management