ConfigurationVendors

Vendors

Enable and configure the ad and analytics platforms that receive your conversion data from CleanClicks.

The Vendors tab in Configuration controls which ad and analytics platforms receive your conversion data. Each vendor can be enabled or disabled independently, and most require platform-specific credentials.

Accessing Vendor Configuration

  1. Go to Configuration in the sidebar
  2. Select the domain from the domain picker (if you have multiple)
  3. Click the Vendors tab

Supported Vendors

Ad Platforms

These count against your plan's ad platform limit.

VendorWhat It DoesRequired Fields
Google AdsUploads offline conversions via the Google Ads API (requires a click ID -- see note)Customer ID, Conversion Action resource name
Meta (Facebook)Sends events via Meta Conversions API (CAPI)Pixel ID, Access Token
TikTokSends events via TikTok Events APIPixel Code, Access Token
Microsoft AdsUploads offline conversions via Microsoft AdsCustomer ID, Account ID

Analytics Platforms

GA4 and Usermaven are analytics-layer connections (Signal and up). They do not count against your ad-platform limit.

VendorWhat It DoesRequired Fields
GA4Sends events via GA4 Measurement ProtocolMeasurement ID, API Secret
UsermavenSends events via Usermaven server-side APIAPI Key, Server Token

Note: GA4 and Usermaven are available on Signal, Clarity, and Command plans. Pulse customers can connect ad platforms but not analytics platforms.

Enabling a Vendor

  1. Find the vendor card on the Vendors tab
  2. Toggle the vendor on
  3. Fill in the required fields
  4. Click Save

Sensitive fields (access tokens, API secrets) are masked after saving. You'll see •••••••• instead of the actual value. To update a token, enter a new value and save again.

Platform Limits

Your plan determines how many vendors you can enable simultaneously:

PlanMax ad platforms
Pulse1
Signal5
Clarity5
CommandUnlimited

This limit counts ad platforms only. GA4 and Usermaven are analytics-layer connections (Signal and up) and do not count toward it.

If you try to enable more ad platforms than your plan allows, you'll see an upgrade prompt.

Disabling a Vendor

Toggle a vendor off to stop sending it data. The credentials are retained, so you can re-enable later without re-entering them.

Vendor-Specific Notes

  • Customer ID is the 10-digit Google Ads account number
  • Conversion Action resource name is the API resource path for the conversion (format: customers/1234567890/conversionActions/123456789), not the AW-xxx/yyy gtag snippet ID
  • Click conversions require a click ID (gclid, wbraid, or gbraid); conversions without one are recorded in CleanClicks but not uploaded to Google Ads
  • The Developer Token is managed by CleanClicks; you don't need to provide one

Meta (Facebook)

  • Use a System User Access Token, not a personal access token. Generate it in Meta Business Manager > Business Settings > System Users.
  • The token needs ads_management and ads_read permissions
  • Optionally set a Test Event Code to verify events in Meta's Events Manager before going live

TikTok

  • Get your Access Token from TikTok Events Manager > Settings > Generate Access Token
  • The Pixel Code is on the same page (format: CXXXXXXXXXXXXXXXXX)

Microsoft Ads

  • Requires your Customer ID and Account ID from the Microsoft Ads dashboard
  • Both are visible in the top-right of your Microsoft Ads interface

GA4

  • Measurement ID is in G-XXXXXXXXXX format (found in GA4 Admin > Data Streams)
  • API Secret is generated in GA4 Admin > Data Streams > your stream > Measurement Protocol API secrets

Usermaven

  • API Key and Server Token are both in your Usermaven workspace settings (Settings > API Keys); CleanClicks needs both

Next: Triggers and Events

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